But first, it started with sketches...

DISD :: Advertising's New Generation

The push to include more diversity in the workplace gave us inspiration to introduce the world of advertising and design to the young minds of Black and brown high school students. Initial was one of three program brand directions presented to the Dallas Independent School District. This program teaches students that advertising can amplify the voices of the misrepresented and ultimately change the world for the better.

But first, it started with sketches...

But first, it started with sketches...

Initial_logoexplore_sketches.jpg
After some exploration, I felt connection and fluidity was my best direction.

After some exploration, I felt connection and fluidity was my best direction.

All these fun elements made it easy to create hallway posters.

All these fun elements made it easy to create hallway posters.

copy-recruit-posterLR.png
Acct.recruit_poster_LR.png