
Tavern Style Pizza
Pizza Hut introduced their new, Chicago Tavern Style Pizza to customers and wanted to show the thin, crispy, square-cut pizza with four new, hot recipes.

The photoshoot was fresh, capturing light bites in the summer sun.

...and took that photography and created tons of in-store and online elements.

Packaging was explored with many directions.


They picked their fave.

Unfortunately it was decided that Chicago Tavern Style Pizza didn’t need a limited time box design during the introduction of the promotion. Pizza Hut now has Tavern Style crust and it’s four new recipes offered on their evergreen menu.
ADs Hannah Lewis / Ellen Brown / Reagan Klancnik
ACD/CW Scott Allen
CD Sarah Holmes
GCD Ali Earnhardt
📸 PEDEN+MUNK