
The New Pizza Box
One of the biggest projects of the year included all hands on deck. With over 3 rounds and 25 very different designs, we explored every way Pizza Hut’s new packaging system would work. We pushed the client and showed them all the possibilities of their brand.

Our top contender was based on the inherent happiness of eating pizza.

There were extensions to the campaign that encouraged candid moments of happiness.

Other packaging concepts ranged from abstract...

...to cheeky stories...

...minimalistic and modern...

to conversational and playful...

...with subtle brand cues and patterns.

An Inspiration
The exploration was impressive, from strategy to design. With all the talent shown during this project, my team proved to be an inspiration to the agency and an important asset to the client.
SrADs Ash Roy / Bre Parker / Nate McCollum
ADs Erin Aley / Ellen Brown
CW James Haffner
ACD/CW Ryan Vasko / James Haffner
CDs Sarah Holmes / Ariel Munthe
GCD Ali Earnhardt